Putting yourself (or your company) out there on the web is important. Every business, and every real estate agent, needs to have the following information readily available online:

Without this bare minimum, you do not exist as far as web users are concerned.

However, this information is the equivalent of a listing in the local directory – it allows people searching for you to find you, but it doesn’t prompt them to look for you in the first place. And every agent has their listings available. To stand out, you need to be doing more – you need to be using content to market yourself.

Content marketing – making content and putting it out there on the web – is the best way to give people a deep understanding of what you do, and what you know. Content marketing can mean being active on social media channels, and creating unique articles for your blog. Content marketing means posting more than just “good morning, how are you?” – it means contributing content of value to potential clients and contacts.

Content marketing can help you improve business because:

And because the content you’ve created is unique to you, readers will know that it’s you specifically that they need to hire to take advantage of that knowledge and those experiences. Real estate blogger Ardell DellaLoggia claims to have a steady flow of “blog-clients” who want her to represent them in the process of buying a home after becoming familiar with her blog.

So how do I know content marketing is the way to go? Jeff Bullas recently posted a great infographic showing how “everyone”, from small businesses to giants like Coca Cola and Google, are embracing content creation and sharing as a valuable marketing strategy.

Jeff Bullas' Content Marketing Explosion

(See the full infographic in Jeff Bullas’ blog post.)

Don’t underestimate content marketing as a way to get yourself known and respected.

Note: One the of the most popular ways of dispersing content is through a blog such as WordPress. If you need help setting up or using a WordPress blog, Peter Fletcher and I are holding a WordPress workshop for people in real estate on Thursday the 16th at our office in Maddington. Give us a call on 9459 0044 to attend.

About the Author

Residential Settlements

We provide real estate settlement services throughout Western Australia. In addition, we complete Related Party Transfers, Family Transfers, Private Sales and other title related services.