We should all know about the networking benefits of social media – using platforms such as Twitter and Facebook to engage with potential clients and other members of the industry helps to make important contacts and generate leads, while keeping your brand ‘top of mind’.
But social media can also be a powerful search engine optimisation tool. A recent article by Drew Meyers, Where the Real Money is Made with Social Media, makes exactly this point. The more people you interact with using social media, and the more quality content you share, the more likely other social media users are to link to your website – and more links equals a higher search engine ranking.
To make sure potential clients can find your website, start with quality content, and put yourself out there on social media sites. Not only will you improve your visibility on those sites, but you are likely to improve your website’s visibility on Google, too.