Since we’ve started running Digital Marketing Workshops, I’ve noticed a number of people in real estate are eager to start blogging. And no wonder – writing and sharing insightful content on a blog is a great way to improve your credibility, and to improve your reputation as an expert in your area or speciality. The …
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Earlier this month, a Melbourne home owner used social media to promote his home, selling it for $135,000 above the reserve and 33% above the area’s average. While the home owner, Kurt Opray, relied on his agent for home opens and promotion through the usual channels, he took a lot of the marketing into his …
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Paul Rayner is Managing Director of Prowest Real Estate in Willeton and Chairman of the Professionals group in Western Australia. Having started his career in real estate 24 years ago, he’s known at least one of his current staff for just as long. I recently caught up with Paul to discuss his secrets for retaining …
Putting yourself (or your company) out there on the web is important. Every business, and every real estate agent, needs to have the following information readily available online: Your name, and photo, Your contact details – phone, email etc, Who you work for, and where the business is located (embedding a Google map is great), …
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Twitter’s a great medium for connecting with other people in the industry and for broadcasting to potential clients. It’s a relatively new communication tool for many, and I would argue that a lot of people are still experimenting with how best to use it. While talking about Twitter with other social media users, I often …
Starting his career in real estate when he was just 19, pfr.com.au principal/director Joe Mucci knows first-hand what the real estate industry is like for a young person. Joe lives and works in the Victoria Park area, where he sells homes, cycles the cafe strip, and frequents the local cafes and restaurants. Joe joined Jay …
Last night, we had our first Digital Marketing workshop, and it was a hit. Our Digital Marketing workshops are small, casual gatherings of people (mostly from the real estate industry) who want to learn about a topic to do with online marketing – this week, our main focus was the blogging site WordPress. Peter and …
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Like any business, Residential Settlements wants a continuous stream of clients, so advertising our services to potential new clients is essential. To get maximum exposure for a minimum amount of money, we are building a marketing campaign using Google AdWords, Google’s advertising service. Google AdWords allows you to place advertisements next to its search results …
There’s been a lot of debate lately about whether agents should be putting their property listings on syndication sites – sites like realestate.com.au, and domain.com.au. The debate has been triggered by some American real estate companies pulling their listings from syndication sites – most recently, ARG – prompting some Australians to ask if they should do the same. …
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There are many great real estate websites out there – Marshall White has a beautiful and functional website, for example, and the Professionals group has a great network of matching websites with listings that are updated regularly. Not everyone has a custom-built content-management system at their fingertips, however. For those who don’t, creating and updating …
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