Putting yourself (or your company) out there on the web is important. Every business, and every real estate agent, needs to have the following information readily available online: Your name, and photo, Your contact details – phone, email etc, Who you work for, and where the business is located (embedding a Google map is great), …
Continue reading “Why Content Marketing is Essential in Real Estate”
Starting his career in real estate when he was just 19, pfr.com.au principal/director Joe Mucci knows first-hand what the real estate industry is like for a young person. Joe lives and works in the Victoria Park area, where he sells homes, cycles the cafe strip, and frequents the local cafes and restaurants. Joe joined Jay …
Last night, we had our first Digital Marketing workshop, and it was a hit. Our Digital Marketing workshops are small, casual gatherings of people (mostly from the real estate industry) who want to learn about a topic to do with online marketing – this week, our main focus was the blogging site WordPress. Peter and …
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There’s been a lot of debate lately about whether agents should be putting their property listings on syndication sites – sites like realestate.com.au, and domain.com.au. The debate has been triggered by some American real estate companies pulling their listings from syndication sites – most recently, ARG – prompting some Australians to ask if they should do the same. …
Continue reading “The Pros and Cons of Listings Syndication”
There are many great real estate websites out there – Marshall White has a beautiful and functional website, for example, and the Professionals group has a great network of matching websites with listings that are updated regularly. Not everyone has a custom-built content-management system at their fingertips, however. For those who don’t, creating and updating …
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Twitter is valuable tool when it comes to networking and making yourself visible online. At Residential Settlements we use Twitter to share links we find useful, and to have conversations with other Twitter users – whether that’s people in real estate, or other users who could potentially become clients of ours. Realestategrowth.com recently posted a …
Continue reading “How HootSuite has improved our marketing strategy”
We should all know about the networking benefits of social media – using platforms such as Twitter and Facebook to engage with potential clients and other members of the industry helps to make important contacts and generate leads, while keeping your brand ‘top of mind’. But social media can also be a powerful search engine …
When sales are slow it’s easy to blame the market. Interest rates, discounters, government regulations. Once they’ve been sorted out the market will be ok. The HIA wants to blame the market. So does Gerry Harvey and his big retailer friends. Faced with sluggish sales they place their industries woes squarely at the feet of …
Continue reading “Stop blaming the market and start creating sales right now”