WordPress

How to Start Your Real Estate Blog with WordPress

Since we’ve started running Digital Marketing Workshops, I’ve noticed a number of people in real estate are eager to start blogging. And no wonder – writing and sharing insightful content on a blog is a great way to improve your credibility, and to improve your reputation as an expert in your area or speciality. The …

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Digital Marketing Workshops

Digital Marketing Workshop: WordPress 102

We’re having our second Digital Marketing Workshop as I type! Here’s some of the stuff we’re learning about, typed up for easy reference: Edit your Linkedin profile It’s worthwhile to keep your Linkedin profile up-to-date. To edit your Linkedin profile: Log in to Linkedin Mouse over ‘Profile’ in the top menu bar and click ‘edit …

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Residential Settlements

Why Content Marketing is Essential in Real Estate

Putting yourself (or your company) out there on the web is important. Every business, and every real estate agent, needs to have the following information readily available online: Your name, and photo, Your contact details – phone, email etc, Who you work for, and where the business is located (embedding a Google map is great), …

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A Google search returns both sponsored and organic results

How to Get Started with Google AdWords

Like any business, Residential Settlements wants a continuous stream of clients, so advertising our services to potential new clients is essential. To get maximum exposure for a minimum amount of money, we are building a marketing campaign using Google AdWords, Google’s advertising service. Google AdWords allows you to place advertisements next to its search results …

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Residential Settlements

The Pros and Cons of Listings Syndication

There’s been a lot of debate lately about whether agents should be putting their property listings on syndication sites – sites like realestate.com.au, and domain.com.au. The debate has been triggered by some American real estate companies pulling their listings from syndication sites – most recently, ARG – prompting some Australians to ask if they should do the same. …

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