Residential Settlements

Why Content Marketing is Essential in Real Estate

Putting yourself (or your company) out there on the web is important. Every business, and every real estate agent, needs to have the following information readily available online: Your name, and photo, Your contact details – phone, email etc, Who you work for, and where the business is located (embedding a Google map is great), …

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Residential Settlements

The Pros and Cons of Listings Syndication

There’s been a lot of debate lately about whether agents should be putting their property listings on syndication sites – sites like realestate.com.au, and domain.com.au. The debate has been triggered by some American real estate companies pulling their listings from syndication sites – most recently, ARG – prompting some Australians to ask if they should do the same. …

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Residential Settlements

How to make updating your website easy with WordPress

There are many great real estate websites out there – Marshall White has a beautiful and functional website, for example, and the Professionals group has a great network of matching websites with listings that are updated regularly. Not everyone has a custom-built content-management system at their fingertips, however. For those who don’t, creating and updating …

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Residential Settlements

How HootSuite has improved our marketing strategy

Twitter is valuable tool when it comes to networking and making yourself visible online. At Residential Settlements we use Twitter to share links we find useful, and to have conversations with other Twitter users – whether that’s people in real estate, or other users who could potentially become clients of ours. Realestategrowth.com recently posted a …

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Builders looking at plans

Stop blaming the market and start creating sales right now

When sales are slow it’s easy to blame the market. Interest rates, discounters, government regulations. Once they’ve been sorted out the market will be ok. The HIA wants to blame the market. So does Gerry Harvey and his big retailer friends. Faced with sluggish sales they place their industries woes squarely at the feet of …

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