A Google search returns both sponsored and organic results

How to Get Started with Google AdWords

Like any business, Residential Settlements wants a continuous stream of clients, so advertising our services to potential new clients is essential. To get maximum exposure for a minimum amount of money, we are building a marketing campaign using Google AdWords, Google’s advertising service. Google AdWords allows you to place advertisements next to its search results …

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Residential Settlements

The Pros and Cons of Listings Syndication

There’s been a lot of debate lately about whether agents should be putting their property listings on syndication sites – sites like realestate.com.au, and domain.com.au. The debate has been triggered by some American real estate companies pulling their listings from syndication sites – most recently, ARG – prompting some Australians to ask if they should do the same. …

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Residential Settlements

How to make updating your website easy with WordPress

There are many great real estate websites out there – Marshall White has a beautiful and functional website, for example, and the Professionals group has a great network of matching websites with listings that are updated regularly. Not everyone has a custom-built content-management system at their fingertips, however. For those who don’t, creating and updating …

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Residential Settlements

How HootSuite has improved our marketing strategy

Twitter is valuable tool when it comes to networking and making yourself visible online. At Residential Settlements we use Twitter to share links we find useful, and to have conversations with other Twitter users – whether that’s people in real estate, or other users who could potentially become clients of ours. Realestategrowth.com recently posted a …

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Near miss highlights the importance of searching all easements

Near miss highlights the importance of searching ALL easements

A recent transaction has highlighted the importance of searching and examining encumbrances, especially easements. In the sale of a family home, an easement – one of two noted on the title – went unnoticed by the buyers’ real estate agent, leading to all kinds of unnecessary stress for both the buyers and the seller. Easements, …

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